The Competition Strategic Choice for Fast Growing Enterprise--Silver Chasing Group
The silver fashion ornaments suddenly stood out of other jewelries and has become a new hot choice for female since 2005.Many companies in this industry enjoyed the profits resulted from this new fashion and developed themselves with the market demand.However, to gain the benefit continuously and consistently, the enterprise must have a strategic orientation which is clear and suitable for this enterprise, otherwise this enterprise most probably will be left out of the erratic market.
silver ornaments rapid growth strategic choice silver chasing group
Chen Xiang Yin Chao
Business School, Sichuan University, Chengdu, P.R.China, 610065
国际会议
2013 International Conference on Strategic Management(2013年战略管理国际会议)
成都
英文
98-102
2013-12-15（万方平台首次上网日期，不代表论文的发表时间）