Reverse Innovation--A New Theory of Innovation

摘要：

　　This paper analyzes the increasingly popularized disruptive innovations rising in emerging market and puts forward a scientific problem that this kind of phenomenon shall belong to reverse innovation.On the basis of theoretical research and phenomenon analysis, the author puts forward the definition of reverse innovation, analyzes the causes of reverse innovation and proposes that the reverse innovation is an important channel for companys survival and development in emerging market along with significance analysis for local corporations in emerging market.At last, GE Healthcare and BYD Auto which represents the multinational corporation and local corporation in emerging market in respective are selected for case analysis.The author hopes that through this paper, a further study on reverse innovation can be promoted and can be provided with guiding significance to enterprise practice in emerging market.

关键词： reverse innovation emerging markets the local corporation multinational corporation GE Healthcare BYD Auto

作者: Zhen Weili Mu Panliang

作者单位: Business School, Sichuan University, Chengdu, P.R.China, 610064 College of Computer Science, Sichuan University, Chengdu, P.R.China, 610064

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 103-107

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）