China Mobile Broadband Business Development Strategy-Strategic Situation and Strategic Transformation

摘要：

　　China Mobile has been maintaining a leading position in the field of Telecommunications industry by its wireless and service advantages, however, the rise of OTT business and a new generation of wired broadband networks development, led radical changes of the China Mobiles strategic environment.Based on the analysis of China Mobiles Strategic situation by using Strategic matching technology, we find that China Mobile must strive to the transformations of strategic orientations, technologies, businesses, services and organizational structures, to achieve the Strategic transformation of Full-service operation from Pure wireless services to Fixed and Mobile Convergence.

关键词： China Mobile broadband service development strategy strategic position strategic transformation

作者: Chen Rui

作者单位: Business School, Sichuan University, Chengdu, P.R.China, 621000

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 127-131

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）