Research on Business Model Innovation Path of Internet Enterprise

摘要：

　　The Internet is the twentieth Century human one of the most important invention, which has already become the driving engine of economic growth.At present, the Internet enterprise has penetrated almost all areas of business, and its development prospect and influence even more than most traditional enterprises.With the continuous development of Internet technology, as a sustainable development of Internet the soul of enterprise business model is also more and more domestic and foreign entrepreneurs and scholars.However, immutable and frozen business model cannot let the Internet enterprises to obtain sustainable competitive advantage.In the complex and changeable environment, only constantly innovate can ensure the continuous and effective business model of Internet enterprise to win in the increasingly fierce competition.In this paper, based on the literature review, starting from the business model innovation elements, combined with the type of innovation analysis framework, explore the path of business model innovation in Internet enterprise, and provide reference for Internet new ventures and Internet start-ups.

关键词： business model innovation path Internet enterprise

作者: Liu Lili

作者单位: Business School, Sichuan University, Chengdu, P.R.China, 610064

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 137-142

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）