Distributors Competitiveness Key Influence Factors Analysis in an Emerging Market: Evidence from China

摘要：

　　We reviewed the development history of distributors in China, elaborated the distributors in the face of difficulties in the emerging market, and defined distributor systematically.Based on literature reviews, we proposed that in the emerging market, Channel Capacity, Brand capability, Capital capability, Logistics Capacity, Products and Services Value-added capacity will be the key factors influence on distributors competitiveness.The empirical results show that Channel capability and Capital capability are the key influence factors on distributors competitiveness.This study has important theoretical and empirical contributions.We provide a more comprehensive framework to analyze the distributors competitiveness problems.In addition, this paper highlights distributors function change in emerging markets, and emphasizes the distributor as an independent economic entity rather than the manufacturer of accessories should have their own core competencies.These results also have implications for practioners.Distributors should further strengthen the construction of Channel Capacity and Capital capability.

关键词： emerging market distributors competitiveness key influence factors

作者: Chen Qingjiao Li Guangjin

作者单位: Business School, Sichuan University, Chengdu, P.R.China, 610064;Economics and Management School, Tib Business School, Sichuan University, Chengdu, P.R.China, 610064

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 265-271

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）