The Influence of Individualism-Collectivism on Entrepreneurial Decision

摘要：

　　Individualism-collectivism has influence in the field of research on behavior decision.Does this cultural factor have the same effect on entrepreneurial decision? The present study focuses on individualism-collectivism and entrepreneurial decision by processing empirical research.Having been analyzed data collecting through the questionnaires, the results show: individualism has positive effect on perception of entrepreneurial risk and entrepreneurial decision.To some extent, cushion hypothesis can not comprehensively explain entrepreneurial decision, although can effectively explain behavior decision.It means entrepreneurial behavior has its own particularity, and it needs to be further explored in the future.

关键词： culture individualism Collectivism entrepreneurial decision entrepreneurial risk perception

作者: Ma Kunshu Gu Xingshu Li Yanchen

作者单位: College of Economic and Management, Southwest Jiaotong University,Sichuan, Chengdu, P.R.China, 61003 College of Management, Southwest University for Nationalities,Chengdu, P.R.China, 610041 Faculty of Management and Administration, Macau University of Science and Technology,Macau S.A.R., P

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 299-303

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）