A Ladder of Standardization Strategy for Chinese Enterprises
Enterprise standardization strategy means that an enterprise will strategically evaluate its internal and external environmental factors and resources, and use the tool of enterprises standards, with the aid of standardization and the related activities to upgrade the enterprises competitiveness, to create and maintain the competitive advantages.Existing relevant literatures focused on the enterprises with network externalities, and the strategy selection models dependent on only one or two external variables.Realistically each enterprise can and should select its desired standardization strategy.Standardization will promote innovation, reduce cost, improve external relationship, and provide an opportunity to monopolize the market combined with enterprises intellectual property (IP), yet it will cost greatly for the enterprise.Thus standardization strategy should be developed and improved according to the enterprises resources and capacities.Then we can classify enterprise standardization strategy into five stages: introduction, starting, follow-up, development, and overtaking, each stage will be possessed of its own characteristics and strategic tools.Therefore, enterprise standardization will develop hierarchically.Because of poor management and low efficiency, Chinese enterprises should plan and implement standardization efficiently, and select the desirable development path in terms of its stage, strengths, internal and external factors.
Chinese Enterprise standardization strategy development stage
Jiang Qifa
Economics & Management School, Wuhan University, Wuhan, P.R.China, 430072;International Business School, Yunnan University of Finance and Economics, Kunming, P.R.China, 650221
国际会议
2013 International Conference on Strategic Management(2013年战略管理国际会议)
成都
英文
309-314
2013-12-15（万方平台首次上网日期，不代表论文的发表时间）