The Research on Corporate Entrepreneurship Strategy in Digital Economy
As the development of digital economy, the entrepreneurship opportunities do not the privileges of the big enterprises, because of more and more opportunities exist out of them.Not only small and medium enterprises, but also big enterprises are all facing fierce competition.Corporate entrepreneurship strategy plays a great role for new product development, diversification, and strategic transformation.So enterprises should conform to the trend of digital economy, aim at the urgent social problems, integrate the social resources, rapidly construct the dominant application paradigm, develop and implement corporate entrepreneurship strategy to establish the entry barriers for the rapid sustainable development.This paper systematically research on the corporate entrepreneurship strategy definition, category, and implementation steps, which provide some reference and opinions for our enterprises.
digital economy corporate entrepreneurship strategy application innovation resource integration
Pang Jian
Business School, Sichuan University, Chengdu, P.R.China, 610064
国际会议
2013 International Conference on Strategic Management(2013年战略管理国际会议)
成都
英文
322-327
2013-12-15（万方平台首次上网日期，不代表论文的发表时间）