Research on Monitoring Index System of Entrepreneurs Negative Behavior Information Based on Micro-blog Communication

摘要：

　　This paper analyzed the diffusion of entrepreneurs negative behavior information on the micro-blog and built the monitoring index system for entrepreneurs negative behavior spreading on micro-blog.Based on the index system, the mathematical model of BP neural network was applied to monitor entrepreneurs negative behavior, which can evaluate the degree that entrepreneurs negative behavior information affects brand image.Combined with examples, the model validity was verified, which can help corporates understand the impact degree that behavior information affect brand image, and provide a theoretical basis for taking specific measures.

关键词： entrepreneurs negative behavior brand image index system BP neural network

作者: Yu Weiping Zhang Yuan Liu Yanan

作者单位: Business School of Sichuan University, Chengdu, P.R.China, 610064

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 369-377

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）