A Study on How Firms Soft Power Enables Changes in Innovation--A Comparative Case Study of Western and Asian Organizations

摘要：

　　Innovation brings about changes.This study intends to investigate how firms soft power-corporate philosophies and relationship building-enables this changing process in innovation.Besides, the relative importance of soft power for organizations in the West and Asia is examined from the perspectives of four managers who have experiences in cross-cultural management.Findings from the case study reveal that Asian organizations use more relationship building when adopting new business practices than their western counterparts.This phenomenon is tentatively explained in the conclusion and future research direction is pointed out.

关键词： soft power innovation new practice knowledge transfer cross-cultural management

作者: Chen Yin

作者单位: Beijing Foreign Studies University, P.R.China, 100089

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 378-382

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）