The Relationship between Stakeholder Orientation and Social Performance: A Legitimacy Management Model

摘要：

　　How to manage the relationships between firms and stakeholders through the values inherent in the corporate institutional environment to improve social performance is an important topic.Based on the legitimacymanagement model, attempts were made to resolve the following issues: (1) How about the efficient scope of the effect of stakeholder orientation on social performance? And (2) whether the stakeholder orientation and Values Systems are complementary? Combined legitimacy view on stakeholder-orientation, values and social performance, we investigate above two question based on the data of 309 Chinese firms.Empirical research has found that stakeholder orientation likely in a higher level with a wide range of shared values.Corporate Stakeholder orientation has an efficient scope effect on social performance by the significantly reversed U-shape.Stakeholder orientation and values synergy leverage on social performance for values complementary the effect of stakeholder orientation on social performance.Corporate can creating legitimacy from stakeholder strategy and shared values, while be maintained and repaired with their synergy interaction.

关键词： stakeholder orientation corporate values corporate social performance legitimacy

作者: Xi Yanyan Xu Erming

作者单位: Liaoning University, P.R.China, 110136 Business school, Renmin University of China, P.R.China, 100872

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 388-394

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）