Mood Marketing Strategies at Micro-message Age

摘要：

　　As we know, mood marketing is a kind of marketing based on mood as a selling point.Firstly, the paper describes that the micro-message public platform will provide new opportunities for company mood marketing at micro-message age.Secondly, comparing with the company micro-blog platform, the paper analyses that the micro-message public platform has unique values for company mood marketing.Thirdly, comparing with the company micro-blog platform too, the paper explores that company mood marketingbased on the micro-message public platformhas some inadequacies.Finally, on the basis of the above analyses, the paper puts forward specific strategies of company mood marketing at micro-message age.

关键词： micro-message age mood marketing micro-message public platform

作者: Wen Tao

作者单位: School of Economics and Management, Dalian University, Dalian, P.R.China, 116622

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 395-400

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）