Resources-Based Analysis of Corporate Soft Power Mechanism

摘要：

　　Market competition has become much fierce under the background of globalization and marketization.We should consider not only how to make an enterprise bigger, but it is even more important to make it stronger.At present, there are a lot of corporatebusinessesin China that have entered the world top 500 in Fortune with the standard of turnover.They only win in the scale, but it is far from enough for longevity.Making enterprises bigger relies on hard power, while making them stronger depends on soft power.In consideration of that, this paper describes the definition, characteristics of corporate soft power, its relationship with corporate culture,softpower of corporate culture and enterprise competitiveness from the perspective of stakeholders to discuss the connotation of corporate soft power.Then, it analyzes the formation mechanism and action process of the corporate soft power based on the corporates internal and external resources.

关键词： corporate soft power stakeholder resources endowment mechanism

作者: Huang Sha Li Xiaoping

作者单位: Business School, Sichuan University, Chengdu, P.R.China, 610064

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 406-411

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）