Mergers and Acquisitions or Alliance?--A study on China Liquor Industry

摘要：

　　It proposes an heuristic framework which analyzes industry factors influencing companys M & A or alliance decision, and applies the framework on China liquor industry, the result shows: M & A and alliances are suitable expansion behaviors for China liquor industry, the cases studies about Yanghe Group and Shuanggou Group M & A and Langjiu Groups Alliance support the conclusions.

关键词： Mergers & Acquisitions Alliance Industry Factors Liquor Industry

作者: Yin Bo Zhao Jun Li Xiaoping

作者单位: Management School, Southwest University for Nationalities, Chengdu, P.R.China, 610041;Business Schoo Luzhou Laojiao Group Co., Ltd.Luzhou P.R.China, 614700;National Engineering Research Center of Solid Business School, Sichuan University, Chengdu, P.R.China, 610064

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 504-508

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）