The Research for Flexible Product Mix Based on Real Option

摘要：

　　This paper studies the product family on the base of product platform and producing the product family for large-scale production after the modular.In order to meet customer diverse demand and respond to the markets growth, this article build model of the product mixbased on the flexible product platform, using binary real option pricing method and 0-1 mathematical programming.The goal of this model is to find the best production strategy for product mix, which means the largest value of the options.Finally, give a case and find the solution of the optimal production strategy for product mix.

关键词： flexible product platform product family real option binary pricing theory 0-1 mathematical programming

作者: Tian Xiangguo Jin Maozhu

作者单位: Sichuan University, Chengdu, P.R China, 610065

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 597-603

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）