The Innovative Modes of Rural Tourism Based on 4D Service Innovation Model

摘要：

　　Accompanied by Chinas rapid economic growth and people leisure consciousness improvement, rural tourism has become an important part of China s tourism industry.Beijing is always one of the most developed areas in China rural tourism, but still lag behind obviously compared to mature foreign rural tourism regions such as Japan, England.Taking Beijing rural tourism for example, this paper pointed out a series of problems including lacked innovation and low efficiency.Combined with 4D service innovation model theory, the author analyzed the bottleneck of innovation of rural tourism in new service concept, new customer interface, technological options, new service delivery system, and established the innovative modes of rural tourism.The authors hope to provide reference for the future rural tourism industrys innovation and development.

关键词： 4D service innovation model rural tourism innovation mode

作者: Ma Liang Huang Kai Yan Tingyu

作者单位: Gardening College, Beijing University of Agriculture, Beijing, P.R.China, 102206 Department of Science and Engineering, Beijing University of Agriculture, Beijing,P.R.China, 102206

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 679-684

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）