Study on the Attraction Feature and Protection & Development of Western Folk Tourism Resources:A Leisure Tourism Products View

摘要：

　　Now in China, there is a continual growth in the tourism consumption.And the leisure tourism products have gradually replaced the sightseeing tourism products, which becomes dominant demand in mass tourism market.This paper analyzes the correlation between the attractive features of folk tourism resources and the demand characteristics for leisure tourism product.Then points out that the folk resources are the important carrier of the leisure tourism products in western China, and its attractive features are the foothold during the product developing.After that, the paper analyzes the damage phenomenon to the attractive features in the development actuality of folk tourism resources in the west of China, and discusses the improving development and protection methods with the consideration of the market demand for the leisure tourism products.

关键词： attraction feature protection & development folk tourism resources

作者: Liao Huilan

作者单位: School of Business Administration, Guangxi University of Finance and Economics,Nanning, P.R.China, 530003

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 707-712

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）