Study on the Tourist Perceived Value of the Suburban Leisure Tourist Based on the CVD Theory:A Case of Chongqing

摘要：

　　This study utilized the data from the Chongqing suburban leisure tourist survey and the CVD theory to construct the tourist perceived value model of the suburban leisure tourist.IPA analysis was used to systemically study the identification and predilection of suburban leisure tourist.The study result indicates that the identification of the tourist perceived value in suburban leisure tourism was categorized in a descend order: leisure environment, tourist resource, recreation & service, perceived cost and tourist construction;the identification was categorized in a descend order: tourist resource, leisure environment, tourist construction, recreation & service and perceived cost.Depending on this, the study suggested that suburban leisure tourism proprietor should pay more attention on the leisure environment and tourism resource, and especially they need to make an improvement on the product development, leisure entirety environment and practitioner service level.Only in this way can we lift up the whole level of suburban leisure tourism.

关键词： tourist perceived value suburban leisure tourism CVD theory

作者: Hu Feng Xia Ling Tang Peisen

作者单位: College of Economics and Management, Southwest University, Chongqing, P.R.China, 400715 Stuart School of Business, Illinois Institute of Technology, IL, USA, 60612

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 720-726

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）