Enhancing Visitor Experience of Dark Tourism through Hot Interpretation: Take Wenchuan Earthquake Heritage Site as an Example

摘要：

　　This paper explores visitor experience at a contemporary dark tourism site, taking Wenchuan Earthquake heritage site as example.Through literature review, on-site observation and interviews, the study indicates that a hot interpretation in dark tourism contexts remains particularly valid for enhancing visitor experience, which is beneficial to effectively design and manage dark tourism site generally.

关键词： dark tourism visitor experience hot interpretation

作者: Zou Pinjia

作者单位: School of Management, Northwest University for Nationalities, Chengdu, P.R.China, 730030

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 801-804

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）