A Synergetic Research of Heritage Sites Images and Potential Tourists Decision-making Following Emergency Events: The Case of Sichuan Heritage Sites

摘要：

　　Destination image plays an important role in influencing potential tourists decision-making, although the research on destination image is very mature, there has been few interactive research between destination image and decision-making behavior following emergency events.The paper takes a case study of Sichuan heritage sites to build a heritage sites image-potential tourists decision-making system based on synergetic to explore the operation of the dynamic evolution of the mechanism between heritage sites images and potential tourists decision-making after emergency events.Results show that heritage sites images perception is the order parameter of the system, which also indicates that, if applied to the system in a positive synergistic power factor, heritages would have significant opportunities for tourism development in image reconstruction and the impact on decision-making.

关键词： emergency events Heritage sites images Potential tourists decision-making synergetic

作者: Zhao Rui Feng Sida Cheng Li

作者单位: Tourism School of Sichuan University, Chengdu, P.R.China, 610064

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 837-843

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）