Study on Emergence and Development Strategies of China Wellness Tourism

摘要：

　　The wellness tourism is currently one of tourism all over the world, which is very popular for tourists especially the middle-aged and elderly tourists;at the same time, it has been highly appreciated more and more by the tourism community so that it shall have the extremely broad market prospects.In view of the basic thoughts of human pursuit of health and long life, the world population aging as well as peoples increasingly improving the quality of life, analysis on the ideological basis of emergence of wellness tourism in China was carried out and the corresponding strategies for development of China wellness tourism were put forward in this study.

关键词： The wellness tourism Ideological basis Development strategies

作者: ZHANG Jinxia

作者单位: Business School, Jianghan University, Wuhan, Hubei, P.R.China, 430056

会议类型: 国际会议

会议名称: The Twelfth International Symposium-Management Science & Engineering(第十二届管理科学与工程国际学术会议)

会议地点: 南京

会议语种:英文

页码: 113-117

在线出版日期: 2013-09-13（万方平台首次上网日期，不代表论文的发表时间）