A Survey and Analysis of Service Satisfaction on the Exhibitor Resources Which Affect the Shanghai World Expo

摘要：

　　Based on the factual result of satisfaction survey about the Shanghai World Expo, we did the quantitative analysis of 14 service quality index of main evaluation, in order to objectively and systematically evaluate the quality of service in Shanghai World Expo as well as spectator satisfaction.With the increase of subject consciousness, viewers requested to improve the service quality, efficiency and ability of the World Expo.They were looking forward to better service.Therefore, evaluation from the perspective of viewers is more persuasive.

关键词： The Shanghai World Expo Exhibitor satisfaction Evaluation Analysis of difference

作者: WANG Jing YANG Shunyong

作者单位: School of Economics & Management, Shanghai Institute of Technology, Shanghai, P.R.China, 201418

会议类型: 国际会议

会议名称: The Twelfth International Symposium-Management Science & Engineering(第十二届管理科学与工程国际学术会议)

会议地点: 南京

会议语种:英文

页码: 156-162

在线出版日期: 2013-09-13（万方平台首次上网日期，不代表论文的发表时间）