Study on Lenovo Marketing Channels
With the high-speed development of the current self-brand personal computer industry in our country and the introduction of foreign PC brand, we can foresee that the personal computer market in China will face unprecedented competition.How to save power, to further establish the core competitiveness of Chinas self-brand PC products in front of the PC industry in China is a critical problem.PC marketing channel is the important foundation and assurance of personal computer sales.And current development of Chinas PC industry at an alarming rate for personal computer makers to marketing channel transformation provides both opportunities and also makes it face more challenges, mainly embodied in the weak trust between the personal computer manufacturer and dealer, growing marketing channel conflict, the improvement of the channel function, loyalty between upper and lower levels.The purpose of this paper is to base on the current situation of Chinas PC industry marketing, spy on personal computer makers marketing strategy, then detailed analysis of its marketing channel, in order to understand the local PC companies in the marketing channel mode in the course of the construction of channel system, channel member, channel policy, channel inherent risk, and so on.Finally we put forward advice that we should reduce the marketing channel conflict, strengthen the construction of Chinas PC industry marketing channel and management.
Lenovo Marketing channel Strategy
WU Zhonghua
School of Business Administration, Jiangxi University of Finance & Economics, P.R.China, 330013
国际会议
The Twelfth International Symposium-Management Science & Engineering(第十二届管理科学与工程国际学术会议)
南京
英文
174-179
2013-09-13（万方平台首次上网日期，不代表论文的发表时间）