Research on Visualization of Microblog Communication Characteristics and Content Features
In recent years, microblog becomes an important internet social platform with explosive development.Microblog not only creates a new model for interpersonal communication, but also opens up a new network platform for governments to guide the mainstream public opinions, following peoples will, collecting public wisdom and also for enterprises to run marketing campaigns and spread brand value.Therefore, its a huge challenge for practitioners to get valid information from massive microblog postings on individual or overall level.Then, in light of the foregoing problems, this paper proposes a novel microblog visualization method oriented to microblog communication and content features.Besides, some deep related researches have been made including Microblog Data Processing, Radial Tree Graph Layout and VIBE Multidimensional Visualization Technology.Eventually, this paper has developed a Microblog Visualization System based on these preceding methods.Thereafter, the effectiveness and practicability of the methods is verified by two typical and specific microblog cases.
Microblog Visualization Communication Characteristics Content Features
He Jiangen Lu Wei Zhang Xiaojuan Tang Xiangbin
Center for Studies of Information Recourses,Wuhan University,China School of Information Management,Wuhan University,China
国际会议
International Conference on Competitive Intelligence`2012(2012年竞争情报国际会议)
北京
英文
31-42
2012-10-29（万方平台首次上网日期，不代表论文的发表时间）