BUSINESS MODEL FOR AGRICULTURE INTERNET OF THINGS: COMMERCIALIZATION OF NEW TECHNOLOGY

摘要：

　　Agriculture internet of things (IoT) has changed the way agriculture is produced and administrated.By using the technology, agricultural production efficiency is improved and agricultural food safety is ensured.However, technology by itself is difficult to be accepted by market.The economic value of a technology is to be commercialized in some ways via business model.Drawing on the business model theory, this study takes a company of agriculture IoT as a case study to explore business model for agriculture IoT.The study discovers the technology and market principles of Agriculture IoT business model, which is the key to successful business model for Agriculture IoT.Moreover, this paper reveals the operational mechanism of business model components.The conclusion of study is significant reference value for agriculture IoT commercialization and development of agriculture IoT companies in china.

关键词： Agriculture Internet of Things Business Model New Technology Commercialization

作者: Guang Wu Taohua Ouyang

作者单位: School of Economics and Management, Beihang University, Beijing 100191, China

会议类型: 国际会议

会议名称: The 11th International Conference on Industrial Management(第十一届工业管理国际会议)

会议地点: 日本

会议语种:英文

页码: 311-315

在线出版日期: 2012-08-29（万方平台首次上网日期，不代表论文的发表时间）