A STUDY ON 4Ps STIMULATION ON LOW-COST AIRLINES PASSENGERS TO INCREASE TRAVELLING DEMAND

摘要：

　　This paper aims to study 4Ps of low-cost airlines stimulate the passengers demand to increase their travelling and investigate the satisfaction and loyalty to the low-cost airlines.The respondent in this study are the Thai and foreigner passengers who used to fly with domestic and international flights of low cost airline.Questionnaires were distributed among the passengers waiting for departure at Suvannabhumi International Airport.A total of 125 questionnaires had been distributed and 100 questionnaires was usable.This sample size should be considered adequate for exploratory analysis in discovering travelling behaviour and reflecting the effectiveness of 4Psof the low-cost airlines and a large sample would be needed to validate the study 1.

关键词： 4Ps Low-cost Airlines Passengers Satisfaction and Loyalty

作者: Nabhasporn Saengpayap

作者单位: Faculty of Business Administration, Panyapiwat Institute of Management, Nonthaburi 11120, Thailand

会议类型: 国际会议

会议名称: The 11th International Conference on Industrial Management(第十一届工业管理国际会议)

会议地点: 日本

会议语种:英文

页码: 560-564

在线出版日期: 2012-08-29（万方平台首次上网日期，不代表论文的发表时间）