THE STUDY OF FACTORS TO USE FITNESS CENTERS BY FEMALE CONSUMERS IN BANGKOK METROPOLITAN AREAS

摘要：

　　This research aimed to study behavior of female consumers on using fitness center service in Bangkok Metropolitan Areas and to study marketing factors of using fitness center service by female consumers in Bangkok Metropolitan Areas.Its samples were 400 females living in Bangkok.The statistics to be used were frequency,percentage and standard deviation to seek their behavior of using it.Moreover, factor analysis was also used to find marketing factors of using it by them.Its results was that three marketing factors including promotion, price and place were considered before using it.

关键词： Marketing Factors Female Consumers Fitness Center Factor Analysis

作者: Chirawut Lomprakon Jirawan Deeprasert

作者单位: Faculty of Business Administration, Panyapiwat Institute of Technology,Nonthahuri 11120, Thailand

会议类型: 国际会议

会议名称: The 11th International Conference on Industrial Management(第十一届工业管理国际会议)

会议地点: 日本

会议语种:英文

页码: 571-574

在线出版日期: 2012-08-29（万方平台首次上网日期，不代表论文的发表时间）