会议专题

The Realization of the O2O Model in Mobile E- Commerce Based on the Technology of the Wechat Platform

  With the rapid development of mobile communication technology,mobile e-commerce market transaction scale has exploded.The O2O model is facing great opportunities that an effective combination of Online to Offline.As the largest instant messaging software users of the Asian area,the wechat is bringing unlimited business opportunities for O2O model.This paper constructs a wechat platform system taking the wechat public platform as the core,the paper discusses the realization strategy of the O2O model based on the wechat platform technology,and it analyses the long-term operation mechanism of the second development of this platform system.

Wechat,Mobile E-Commerce,O2O

Mao Aiying Song Yuanyuan Yu Jinxia

Software Technical College,Qingdao University,Qingdao 266061,China

国际会议

2015 International Conference on Mechanical, Electronics and Information Technology Engineering(ICMITE2015)(2015机械、电子与信息技术工程国际会议)

重庆

英文

641-645

2015-03-21(万方平台首次上网日期,不代表论文的发表时间)