The Realization of the O2O Model in Mobile E- Commerce Based on the Technology of the Wechat Platform
With the rapid development of mobile communication technology,mobile e-commerce market transaction scale has exploded.The O2O model is facing great opportunities that an effective combination of Online to Offline.As the largest instant messaging software users of the Asian area,the wechat is bringing unlimited business opportunities for O2O model.This paper constructs a wechat platform system taking the wechat public platform as the core,the paper discusses the realization strategy of the O2O model based on the wechat platform technology,and it analyses the long-term operation mechanism of the second development of this platform system.
Wechat,Mobile E-Commerce,O2O
Mao Aiying Song Yuanyuan Yu Jinxia
Software Technical College,Qingdao University,Qingdao 266061,China
国际会议
重庆
英文
641-645
2015-03-21（万方平台首次上网日期，不代表论文的发表时间）