The Comprehensive Value Evaluation and Analysis of the Community Website User Based on the AHP Method
Community website user comprehensive value evaluation system is presented in this paper and is combined with the expert scoring and website BBS user data,and the use of the analytic hierarchy process(AHP)to calculate each index weight.It is concluded that the indexes and comprehensive value formula of quantitative relationship between the user the use of a random sample of user data samples,combined with the user comprehensive value formula,that user loyalty and contribution of the scatterplot,according to the scatter diagram analysis,understand user behavior characteristics,improve traffic to the site and provides some references for the user viscosity,so as to provide basis for the website operation direction.
HANG LIU KUI XIE YUMING WANG
School of Management,Shanghai University Of Engineering Science,201600 Shanghai,China
国际会议
2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)
上海
英文
1-8
2014-05-24（万方平台首次上网日期，不代表论文的发表时间）