Research on Management Modes of Digital Publication Based on Big Data

摘要：

　　This paper tries to analyze the current situation of digital publication management in the big data ages,and to point out that traditional publication tends to decline now and that digital publication develops greatly in scale but not in quality from the angle of connotation and features of big data.Therefore,this paper puts forward that in the big data ages digital publication management should conform to such transformational measures as more exploration of deep reading content,improvement of market fitness of digital products,integration of offline publication strategies,exploitation of cultural creative industries and so on.

作者: WANYING FU

作者单位: Shanghai Publishing and Printing College,100 Shuifeng Road,Shanghai,200093,P.R.China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-6

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）