Measurement of Customer Loyalty of Mobile Phone Manufacturers

摘要：

　　Based on the established analysis approach on customer loyalty evaluation method and influencing factors about customer loyalty of mobile phone manufactures,this paper establishes evaluation indexes system of customer loyalty of mobile phone manufactures and puts forward multi-level fuzzy evaluation method.

作者: PENGFEI SHANG TIEKE LI

作者单位: Department of Industrial Engineering,Hebei University of Science and Technology,050013 Shijiazhuang,China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-10

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）