Analytics Business Model of Digital Identity in the Age of Superabundance:A Reflection on the Monetization Process

摘要：

　　One of the current important organizations assets is digital identities,which constitute a major component of big data.Monetizing digital identity attributes goes through a whole process.We present a digital identity monetization process and explain its components in order to transform a row material Big Data including digital identities into knowledge,which is perceived as a valuable asset.We design monetization process based on two practical Big Data analytics approaches that have proven successful in organizations projects.The process is composed of seven milestones in each of them we highlight input(s)and output(s).

作者: GHAZI BEN AYED TAHAR LAZHAR AYED

作者单位: Department of Information Science,Faculty of Social Sciences,Umm Al-Quraa University,Makkah,KSA & LA Department of Marketing,College Business,Umm Al-Quraa University,Makkah,KSA.School Of Commerce(ESCs)

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-7

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）