Influencing Factors Classification and the Development of Network Cultural Industries in Shanghai:An Empirical Study Based on Decision Tree Method

摘要：

　　Based on the 2000 questionnaires in Shanghai,this paper used Decision Tree method to do the empirical analysis and found that the Decision Tree model contains about 15 factors that can affect the development of network cultural industries.These include the content innovation of the internet culture and online shopping matching system sophistication,and all these are part of the important factors that have apparent influence.Content innovation is the foundation to the development of network cultural industries,and completing the marketing system is the key,and the social culture environment is the most important external factor.So we should improve our political,economic,technological and social culture environment to establish a green network culture ecology system.

作者: ZHIPENG ZANG

作者单位: School of Humanities,East China University of Political Science and Law,555 Longyuan Road,Shanghai 201620.China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-6

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）