Exploring the Conflicts between Traditional Retail and E-Commerce Channels for Manufacturing Enterprises:A TRIZ Theory Perspective

摘要：

　　With the rapid development of e-commerce,the traditional retail channel and e-commerce channel are adopted by manufacturing enterprises to sell their products simultaneously.And a variety of complex conflicts are urgently awaited to be settled in the dual channel.From a new perspective,the ideal final result(IFR)of manufacturing enterprises dual channel is defined based on TRIZ theory,some key issues limiting the IFR are discussed in detail.The contradiction matrix of dual channel is constructed creatively and specific solutions for the physical conflicts and management conflicts of the dual channel are given through the usage of separation principles,contradiction matrix and inventive principles separately.

作者: HANBING CUI QINGPU ZHANG

作者单位: Harbin Institute of Technology,2H323 Science Park,2 Yikuang Street,Nangang District,Harbin,150001,P.R.China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-7

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）