Network Marketing Strategy for Firms under Low-Carbon Economy

摘要：

　　With the advent of the Internet information age,low-carbon economy has become an important factor in achieving a sustainable society.The development of low-carbon economy has begun to affect firms economic model and network marketing strategies.This paper begins with the trend of firms marketing development under the low-carbon economy,combined with essence of network marketing,focusing on the analysis and research of effective strategies for the firms network marketing.The paper points out that firms should conform to the requirements of low-carbon economy development,increase investment in network marketing,and actively carry out network marketing and energy saving.

作者: YANG ZHAO

作者单位: School of Business Administration,Wuhan Business University.No.816 Dofeng Road,Economic and Technological Development District,Wuhan City,Hubei Province,China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-6

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）