Research on the Capacity of Value Chain Integration of B2C Enterprise Based on Time-Spatial Perspective
Looking into the double eleven online shopping festival and Tmalls huge amount of sales in the last three years,the paper attempts to apply the value chain theory to analyse B2C enterprises.Initially the author tries to research the effect of B2C enterprise on the integration of value chain,compared with the value chain in traditional enterprises as well as the B2C industry chain structure.Subsequently,the author seeks to construct the general framework of the external and internal value chain of B2C enterprise,in the meantime,applying time-spatial perspective to come up with the general formula of the ability of B2C enterprise to integrate the value chain.Finally,the author introduces Tmall and Jingdong as examples to do some empirical analysis and verify the proposed formula.The results suggest that the core advantage of B2C enterprise on the integration of value chain is matching supply and demand at the fastest speed with the lowest cost,so as to achieve the circulation of large amounts of goods and capital.
SHU XUE
Shangyuan Village No.3,Haidian District,Beijing,China
国际会议
2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)
上海
英文
1-6
2014-05-24（万方平台首次上网日期，不代表论文的发表时间）