Supply Chain Coordination for the Dual-Channel Retailer Based on Revenue Sharing

摘要：

　　Model used in this paper is based on a single manufacturer and a single retailer supply chain.Retailers sell their products not only through traditional retail channels but also through online channel.We use Stackelberg two-stage game model to study the pricing behavior of the dual-channel members in the supply chain.Our results showed that both sides revenue sharing contract can make the whole supply chain to achieve coordination.Furthermore,we give the equilibrium price of dual-channel retailers and the manufacturers optimal wholesale price.

作者: JIASHENG XU HONG CHEN

作者单位: Department of Economics and Management,University of ElectronicScience and Technology of China,Build Department of Economics and Management,University of ElectronicScience and Technology of China,No.20

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-7

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）