Survival of the Fittest:How Firms Match Their Business Models with Business Environment

摘要：

　　Business models are crucial to firms that operate in a changing environment.This paper proposes a new classification of business models that reflects the boundary-spanning nature of business models based on market orientation theory,and investigates how business environment affects the performance of different types of business models.The results show that demand uncertainty weakens(strengthens)the positive influence of driving-market(market-driving); technology turbulence has the opposite moderating effects on the relationship between different types of business models and their performance,compared to those effects of demand uncertainty; when competition intensity is high,the positive influence of driving-market business models on performance is enhanced.

作者: NAN CUI JIAN ZHANG LINA ZHANG LAN XU

作者单位: Economics and Management School,Wuhan University,Wuhan,China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-8

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）