Research on Strategic Management for Real Estate Enterprises Under the new Situation

摘要：

　　In recent years,the real estate market is increasingly competitive.Faced with the new situation and the macro environment for real estate enterprises,opportunities and challenges coexist.However,many issues are exposed in many real estate companies such as the lack of core competence,unreasonable product structure,backward management system,etc.Therefore,it is particularly necessary to strengthen the strategic management of the real estate enterprises in the new situation.Real estate enterprises should formulate strategic objectives and implement the strategy,in order to improve the core competence.In this paper,strategic management for real estate enterprise is discussed in more detail.

作者: ZHUOYI REN

作者单位: City University of Macau,81-121 Av.Xian Xing Hai,Golden Dragon Centre,4TH FL.,Macau,China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-5

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）