Investigation of the Professional Use of Social Media by Creative Industry Workers:Case Study of Businesses Based in the Birmingham Custard Factory

摘要：

　　This report begins by draw on the key concepts of new media,participatory culture,social capital,and social marketing.Then it presents the findings of a quantitative evaluation of user preferences and an investigation of results of interviews with five independent shop owners.Finally,it concludes creative businesses general preference of professional use of social media at work and presents some of useful strategies employed by the creative businesses.

作者: YANHUA JIANG

作者单位: Jiangxi Science & Technology Normal University,Nanchang,Jiangxi,China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-11

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）