Research on Ali Microcredit Disruptive Business Model Innovation from Long Tail Perspective

摘要：

　　Ali Microcredit becomes an important channel for small and micro businesses to make financing.In this paper,we analyze in depth the formation basis and components of its disruptive business model innovation from long tail perspective,summarize and extract its disruptiveness,and provide reference for the subsequent Internet companies to establish such a model in long tail market.

作者: WENYAO ZHANG QINGPU ZHANG

作者单位: School of Management,Harbin Institute of Technology,2H337 Science Park,2 Yikuang Street,Nangang Dist School of Management, Harbin Institute of Technology, 2H Science Park, 2 Yikuang Street, Nangang Dis

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-7

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）