The Construction of Trust Model in New Product Development

摘要：

　　Recently,researchers are keen on new product development(NPD),and it is a common view that trust is one of the key factors attributed to the cooperation in NPD.Through a dynamic perspective,three new concepts(Expectations of trust Sense of trust and Feelings of trust )have been put forward in this paper.Moreover,the factors which affect the trust relationship in various stages would be explored.Finally,a trust model of NPD has been built depend on the exploration and research.

作者: TIANQI XU XIAOFANG ZHONG

作者单位: School of Economics and Management,Nanjing university of science & technology,No.200,Xiaolingwei Road,Nanjing,Jiangsu province,China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-5

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）