What Impact on Consumer Decision Time in Decision Process?

摘要：

　　A consumers perceived risk is an important barrier for online consumers who are considering whether to make an online purchase.However,if a consumer has experience of an online shop,it will reduce the perceived risk of consumer.Thus,that can help consumers to make a purchase decision quickly.Consumers engaged in a choice process can focus on information they bring with them from prior search or experience,or information vailable in the choice situation itself.One seemingly obvious hypothesis might be that the relative degree of usage of “prior information would increase directly with the level of prior knowledge and experience.Use of prior knowledge might also vary over the phase of the choice process.Prior information could be very useful in narrowing the scope of the choice task early in the process by allowing the consumer to decide quickly.

作者: DI WU

作者单位: Department of finance and humanities,Henan Radio & Television University,No.124,Huanghe Road,450000,Zhengzhou,Henan,P.R.China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-5

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）