The Study of Household New Energy Vehicle Consumer Behavior Based on Cluster Analysis and AHP Consumer Decision Model

摘要：

　　Up to now,the difficulty of promoting of new energy vehicles still lies in family car market.In this paper,I apply cluster analysis method,cluster household vehicle users by qualifying their travel characteristics,construct consumer purchase willingness model using Analytic Hierarchy Process(AHP)and then analyze each kind of users acceptance of new energy vehicles.Finally I mine the potential market segment which new energy household vehicles may break in.

作者: RUNSHENG SONG

作者单位: School of Automotive & Transportation Engineering,Shenzhen Polytechnic,Xili Lake,Shenzhen,Guangdong,China

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-6

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）