An Empirical Study of the Relationship Between Motivation, Satisfaction and Loyalty for China Agri-Tourism Travelers
Based on the literature review,this study constructed the structural equation model of tourist motivation,satisfaction and loyalty.Then through examination,the study found out that tourists decided to travel by both the push and pull factor,which pull factor model included two factors,namely,rural scene and convenience,and push factor model included three factors,relationship intensifying knowledge and entertainment and fitness .Lastly,through inspection of structural equation model,the pull factor proved to have a significant positive impact on the push factor,and there was a significant positive correlation between satisfaction and loyalty.Similarly,there was a significant negative correlation between pull/push factor and satisfaction,but there was not significant correlation between pull/push factor and loyalty.The results of this study have important implications for future marketing efforts.To understand the motivation of agricultural tourists will no doubt enhance the satisfaction of tourists,thus playing a key role in consolidating the tourists' loyalty.Taking into account the comprehensive nature of the variable selection and data collection limits,the study still needs further improvement.
YINGZHI GUO XIAOMIN LI QIULIN WANG SHENGNAN ZANG
Department of Fudan Univeristy,Shanghai 200433,China
国际会议
2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)
上海
英文
1-8
2014-05-24（万方平台首次上网日期，不代表论文的发表时间）