The Risk Management in Marketing Analysis of Battery Electric Vehicle

摘要：

　　The risk management in market promotion project of Battery electric vehicle(BEV)is researched in the paper.According to the complexity and comprehensive of the BEV system,different methods have been used in this article,such as building model in reasonable,effective and scientific investment project risk evaluation and index system.analyzing the project required in focus range,and providing decision basis on the investment.All these methods make investment project risk evaluation and index system of BEV project more directional and pertinence.

作者: GUANGJIE CHEN QINGLIANG GU YUANYUAN LI

作者单位: College of Management.DongHua University.201620 Shanghai,China College of Electronic and Electrical Engineering.Shanghai University of Engineering Science.201620 S

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-6

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）