Long Tail Theory and Internet Finance:A Case Study of Yu’E Bao
Internet finance is developing a new market which is ignored or cannot be efficiently integrated by commercial banks previously.In this paper we will focus on issues around Internet finance from a prospective of long tail theory.Firstly,well examine the theoretical fundamentals for Internet finance.Then well analyze operation mechanism of Internet finance,its impact on financial system and the risks faced by it,based on a case study of Alibabas YuE Bao.Finally,we come to an agreement that Internet finance is a complement of traditional finance.They can co-exist in the financial system.The development of Internet finance can play a positive role in pushing reforms of the banking system and making Chinas financial system more efficient and competitive.
XING GAN YUPING LAN
International Business Faculty,Beijing Normal University Zhuhai Campus,Jinfeng Road,Zhuhai,China
国际会议
2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)
上海
英文
1-8
2014-05-24（万方平台首次上网日期，不代表论文的发表时间）