A Study of Balance Between Risk and Thrill on Adventure Tourism Management in China

摘要：

　　Adventure tourism used to be referred as The Game for the Brave .In recent years,the number of participants is increasing at an alarming rate.Adventure tourism has become a fashion.This paper first summarizes two dilemma characteristics of adventure tourism,and proposes two cores for adventure tourist management in correspondence,and then builds a theoretical optimum target curve.Based on operators and tourists survey and questionnaire,the study makes an analysis of risk factors and proposes a visualized risk radar chart and explores the characteristics of the adventure tourists in to seek the effective management tools.

作者: YUN CHEN TONXIAN ZHOU YINGZHI GUO

作者单位: Tourism Department of Fudan University,Xuzhou Normal University School of Tourism Management,Beijing University of International Studies Tourism Department of Fudan University

会议类型: 国际会议

会议名称: 2014 International Conference on Management and Engineering(CME 2014)(2014管理与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 1-7

在线出版日期: 2014-05-24（万方平台首次上网日期，不代表论文的发表时间）