Study on Marketing Channels of Regional Characteristic Agricultural Products in Henan Province

摘要：

　　From aspects about the construction and innovation of marketing channels of agricultural products, this paper is to analyze the situation to identify the problems and shortcomings of selling channels of agricultural products, and then to propose appropriate solutions, and establish a suitable marketing channel system of characteristic agricultural products.Firstly, the paper reviewed the research background, purpose and meaning, then defined the concept and content of the selling channels, and reviewed the theoretical basis of selling channels to start laying the foundation.Secondly, analyzing the current selling channels and markets of agricultural products to discover and point out the shortcomings of the current system, and to provide the corresponding program.Thirdly, make case analyses of characteristic agricultural products--taking the Jujube in Henan province for example.Finally, we get the methods and strategies to solve the problems of jujube selling channels in Henan province.

关键词： Characteristic agricultural products Selling channels Selling market Channel innovation Build brand

作者: ZHOU Ya-rui

作者单位: School of Accountancy,Henan Institute of Engineering,Zhengzhou 451191,China

会议类型: 国际会议

会议名称: 2013 International Conference on Business Analytics and Management Science (2013商务分析与管理科学国际会议)

会议地点: 北京

会议语种:英文

页码: 80-90

在线出版日期: 2013-11-23（万方平台首次上网日期，不代表论文的发表时间）