Research on the Influence of Market Knowledge Transfer on Product R&D Capability

摘要：

　　A model of the relationship among market knowledge transfer, corporate culture and product R&D capability is constructed and verified by using structural equation methodology analysis and hierarchical regression model based on the survey data of 250 enterprises, the results indicate that market knowledge sharing capacity, market knowledge transfer channels and market knowledge absorbing capacity have a positive influence on product R&D capability, while supportive culture and creative culture can strengthen the influence.

关键词： market knowledge knowledge transfer R&D capacity corporate culture

作者: SUN Shu-ying WANG Li

作者单位: School of management and economies,Beijing Institute of Technology,Beijing 100081

会议类型: 国际会议

会议名称: 2013 International Conference on Business Analytics and Management Science (2013商务分析与管理科学国际会议)

会议地点: 北京

会议语种:英文

页码: 97-107

在线出版日期: 2013-11-23（万方平台首次上网日期，不代表论文的发表时间）